Imagine, that every time someone changes your product and fits them to their needs, you get all the data for your entire operation automatically: From sales and marketing, to engineering and production.
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We think this is how Product-Lifecycle-Management (PLM) should look like:
- Gather the requirements and specification definitions easily.
- Generate the product design and the product data with it.
- Automate the entire process with every single iteration.
- Generate and prepare all the manufacturing data for production.

One source of truth for all your product design data across functions and teams.

Did you know, that one of the first PLM Systems was developed by American Motors Corporation? They were looking to speed up their product development process to compete better against their larger competitors: Lacking the "massive budgets of General Motors, Ford, and foreign competitors … AMC placed R&D emphasis on bolstering the product life cycle of its prime products," particularly their Jeeps.

How? By introducing a new communication system along their Computer-aided design (CAD) software, that allowed conflicts to be resolved faster, as well as reducing costly engineering changes because all drawings and documents were in a central database, connecting everyone involved in designing and building products.

You know how hard it is to be limited by physical constraints. You business can't grow because your suppliers have too little output or too high a premium on flexibility that your customers won't pay. Highly skilled workers are hard to find and an investment in a total automated operation with robots not feasible for every custom manufacturing process.

Let's go ahead and scale what you already have: Your workforce and their ability and your customers and their ability. Make use of technology, help your customers expressing themselves in what they want. And for your workforce view software as a tool in their toolbox that helps them do their job better and getting freed from all the tedious and error-prone tasks.
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Software is the modern day steam engine. Designed well it can be used by your consumer or commercial customers, your sales team and engineering department. The most complex steam tractor can be driven by a novice if the dashboard is designed well: Less wobbly buttons, more gas pedal. Which equals to constraint design choices (individualization and mass-customization) and charging a premium for the special outliers (bespoke, custom and craft).